“Growth is never by mere chance; it is the result of forces working together.” ~James Cash Penney
Grow Your Bottom Line
Turn your marketing online into a smart investment that grows your bottom line.
The Advantage With is 3-Fold
You don’t want to get lost in the Internet Jungle…
Meet Your Internet Guides
We strategically guide you through the Internet Jungle to find Online Marketing Success.
“Coming together is a beginning. Keeping together is progress. Working together is success.” ~Henry Ford
Go forward? Only thing to do! On we go! ~Bilbo Baggins
Who’s Banked On Us?
Online marketing is working for them 24/7!
Websites
Websites
Brick & Mortar
Brick & Mortar
“If people knew how hard I worked to achieve my mastery, it wouldn’t seem so wonderful after all.” ~Michelangelo
How It Works
Let’s say you’re a dentist. Sally is chewing her gum and suddenly feels a big chunk of filling come out of her tooth. Not having been to a dentist in a while, she decides to search online for a local dentist. Sally searches ‘my city dentist’ and you are one of the first dental practices to be listed in the search engine results.
“Well he must be a good dentist, I’ll check him out”, she thinks to herself. Sally trusts Google, which in her thinking means you must be a reputable dentist, so she clicks on the link to your website. Liking what she finds on your site, she calls and makes an appointment to get her tooth fixed.
Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats. ~Sue Grafton
Will You Be Found?
1. BRAND IDENTITY
Who are you? Understand your values and what’s important. Then begin to develop your customer persona. Knowing who your customer is will determine what online platforms they are using. Take a look at your competition. You might find this is a weak area for them that you can take advantage of. Or you may find they have a thriving social community and develop an understanding of how they created it through their online presence.
2. ONLINE STRATEGY
Where are you going? How will you get there? You start with your website designed and optimized for your customer or client. It can be a simple online brochure or a living online marketing tool. Your ability to create fresh, original content determines which course to take. Your site may be a simple landing page designed to capture leads for an email marketing campaign. Pay-Per-Click advertising on Google or Facebook may be the right tool for this purpose.
3. CONTENT CREATION
What value are you offering? Your customer is searching for something. They have an itch you need to scratch or a point of pain you need to sooth. Your online marketing content should position you as the leader in what it is your customers are looking for. Content determines your ability to emotionally connect online and build a community of loyal followers. Then it becomes a valuable asset to your business and customers, increasing your net worth.
Education is what remains after one has forgotten what one has learned in school. ~Albert Einstein
Explore Some More
There’s a right way and a wrong way to approach marketing online with the Internet.
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A simple website design should be user friendly to both your visitors and the search engines. This means visually pleasing and easily navigated by humans, but is it optimized for engine bots? Learn more >>>
The Google engine still provides over 70% of online search results and protects their customers with Panda and Penguin. What do these two birds mean to your website? Learn more >>>
Good Internet marketing campaigns include a way to emotionally engage your visitors and build relationships through constant contact. How are you building your email list? Learn more >>>