Company Website Design
Your company website design is a reflection of strategic planning that defines who you are, where you’re going and how you plan to get there. Many small businesses find these questions unanswered when they hire us to help develop their online presence.
They probably have a logo, maybe a slogan, but this is where it usually ends. Because we are building a long term marketing tool for a business, we help companies understand the reason they exist in a way that can be transferred to their company website design.
Company Website Design Planning
Knowing why your company exists is an important step in creating effective content for your target market. It helps build a strong brand for the company, which brings consistency to other marketing strategies in print, mail, or other media.
In rhino thinking, this means understanding who you are to the point of distinguishing your business from everyone else. What makes you unique? What sets you apart? Why are you different? Can people see the rhino in you that sets you apart from the cows?
Following is a progression of questions to help you see your business for what it is, and more importantly, for what you want it to become. Each builds upon the other, like a tree grows from the roots up. The questions can also be used specifically with your company website design in mind.
Values. Who are we?
Values are deeply held convictions, priorities, and underlying assumptions which influence your company attitudes, policies, and operations.
Vision. Where are we going?
Vision is the preferable future you see for your company. It is the mental picture you carry in your mind of the future.
Mission. How are we going to get there?
Mission is the specific “who, what, and how” of achieving your vision. It defines and details your intended strategy, like identifying your target markets.
Outcomes. What are the expected results we can measure?
Outcomes are the expected results of doing business. They are specific results from which success of failure can be measured (our company website design includes Google website design analytics to measure your site’s performance).
Business Flow Chart. What are we doing to get there?
A business flow chart diagrams your company’s overall strategy for reaching new customers and helping them become loyal repeat customers. An example is targeting local search, i.e. Teton Valley Website Design.
Organizational Chart. Who is going to do it?
An organizational chart shows all the areas of business, who is responsible for which area, and who they are responsible to.
Job Descriptions. What are they going to do?
Descriptions of what each person in your company are to be doing to achieve the larger mission and vision.
Look and Feel vs. Function
When it comes to your company website design, answers to the first three questions are what guide the look and feel of your site, while the remaining help to organize the different functions of the site.
For example, if you’re primarily a service business like a dentist, there might not be a need for an online shopping cart. But if you are a dentist who also wants to sell dental supplies, then a shopping cart would be an important function of your website.
Return From Company Website Design to Local Business Website Design