Google Website Design
Google website design is a term we use that refers to developing a site using Google’s web design guidelines outlined below.
Tenets of Web Design
1. Before building your site, ask yourself; “What is my objective?”
Acquire new customers? Advertise new products? Engage with existing customers? Create your site with these goals in mind.
2. Content is King.
Don’t let flashy features and visual noise distract users from what’s really important: your message.
3. Writing for the Web: Keep it brief.
Users don’t read websites like they read books; they skim. Make sure you surface important information clearly so that users can get what they need quickly and easily.
4. Create a Consistent Look and Feel.
Your website represents your brand. It should look consistent throughout and accurately represent the brand you want to portray.
5. Simplicity is a Virtue.
Many of the themes we created are simple for a reason: they let your content shine through.
6. Don’t make your user think any more than he/she has to.
If a user can’t find out what he or she is looking for right away, there’s a high probability he or she will navigate away from your site and never return. Ask yourself: if I were a potential customer coming to this website, what would be the most important information to me?
7. Test, Test, Test.
Ask your friends, family, and customers to look at and use your website. The insights and feedback you get might surprise you.
Google Knows
Following the Google website design tenets is a common sense approach to developing a site that will rank well on search engines and create a positive experience for you site visitors. Google truly understands that people searching online want to find exactly what they are searching for.
These site visitors also want to find beneficial material once they land on you site. Content that is useful to them and offers solutions they can use to their own satisfaction is the goal for all design elements on your site.
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