Google Marketing is a phrase that covers a broad spectrum of online marketing. Here are some of the topics:
- Google Adwords Marketing (PPC)
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Google Plus Pages
- Google Adsense Marketing
- Keyword Marketing
Google Marketing Using Adwords
Google Adwords marketing is one of the most effective ways to market any business online. It can also be used as an inexpensive way to test market print ad copy. For example, headlines are important element in your ad copy. How can you figure out which headline will perform best?
Google marketing is you answer. You can split test your headlines to your target market and see which gets a better response rate. Then try to beat the winner with an even better headline. Repeat as often as necessary to declare a winner.
For our clients, Pay-Per-Click (PPC) advertising using Google Adwords is by far the most popular service. This form of Google Marketing can fit anyone’s budget. But the reality is that the average online advertising campaign falls very short of its potential for most companies.
This short video explains the Big Three Reasons for this failure.
Big 3 Mistakes In Google Marketing
[youtube id=”ssgUP3LEKmk” mode=”normal”]Online Google Marketing Process
Using custom built landing pages enabling your clientele to find you the same way they would when we design your website.
An effective landing page uses the same design, seo, pre-sell, or dsp online marketing strategy. Your landing page visitors will be more likely to connect with you, plus they have the option of visiting your existing website for more information.
Quality Score Makes The Difference
Landing page design requires knowledge of how search engines like Google assign quality scores to your landing page or pay-per-click advertising.
Higher scores mean more traffic for less cost. Our landing pages consistently achieve the highest quality scores from Google and Bing, giving you the priority to win lowest bids.
One benefit of well-designed and managed custom landing page is that it specifically targets new leads for your business. Plus you can narrow your focus as much as you want.
For example, you can target certain demographics. This makes your marketing dollars very effective in terms of a return on your investment.