Online Marketing Customer Persona
Customer Persona PDF Download
Download a customer persona template to create your own customer’s persona.
Customer PersonaCustomer Persona Example
The following outline is an example of a Customer Persona. It is used to help create your brand identity, determine your target market, and social media strategy.
The client, Summit Surprise, is a subscription box lifestyle business. They curate products that appeal to people who love mountains, dream about them, or live in them. They might be outdoor nature lovers who love spending time in the mountains to escape, recreate, and be inspired.
They created a customer persona by imagining a person who they believe would be moist likely to subscribe for their monthly box delivered to their door.
Summit Surprise Subscriber’s Persona
Demographics
Gender
75% Female
25% Male
Marital Status
Married with no kids or kids are now adult children
Age Range
28-45
Income Level
Dual Income $100K +
Range of Interests
Outdoors, Nature, Recreation, Vacations, Travel, Active
Career Level
Professional or Business owner
Typical Day
Early riser, enjoy quiet/reflection time in morning, 8-10 hr workday w/breaks, weekend warriors, unless financially independent. 2-6 weeks vacation time.
Pain Points
Stuck in an office, limited travel on weekends, big of bucket list, and travel enough, spouses work schedule, limited time off, urban location, too busy to plan.
Goals
More time off, travel more, see more, explore more, live more, exercise more, breath more, escape more.
Info Sources
Magazines, online travel, image heavy social channels, friends, co-workers
Objections
cost/value, one more thing to manage, one more monthly expense, nothing new
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