OneHitWonder.site
An author website for a first time published writer. Kevin Kehoe’s book, One Hit Wonder, is an inspirational memoir.
In order to use the title of the book we had to choose an unconventional TDL (top domain level). We choose .site because it made sense. This is a site for a specific book.
Kevin’s background is the business world. He didn’t just want to write a book. He wanted as many people as possible to know about it. Keven understood that marketing a book from someone who is an unknown was going to requrie more than just a basic website.
Kevin committed to biweekly blog posts, an email marketing campaign, Facebook and LinkedIn campaigns, as well as using a freelance PR team to arrange for podcast and webinar appearances.
Having read his book, we realized it was a quality read which motivated us to help him get the word out.
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