Life-On-Purpose.com
Life-On-Purpose.com is a simple capture page we created and used in a pay-per-click ad campaign. It earned very high quality scores with the search engines. The result for our client was 3-fold:
- More Ad Placements in top three listings
- Won Ad bids at a lower cost per click
- Higher click through rates
Search engine have a system they use to give a quality score to pay-per-click ads. It is based on keyword based consistency. Starting with the ad tile, description and display url used in the ad, then the landing page content on the website the person is taken to from the ad.
Basically, the search engines want their customers to find exactly what they were looking for and expecting to get. Anytime there is an inconstancy, the score goes down.
Life-On-Purpose.com took people who were searching for a business opportunity to a business opportunity website. The ad delivered what it said it was about. Search engine like this! So don’t the people doing the searches.
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