So how could we present this in a way that didn’t overwhelm people, but left them wanting more in the form of invitations to be the inspirational speaker at their next big event?
DanClark.com Transformation
The other issue was migrating all his content that was getting decent traffic on search engines to a new theme. This new look needed to better reflected his professional career and make him come across as the bigger than life guy he truly is.
We used careful planning to be sure we did not lose the traction he had already gained with the goal of increasing his level of traffic, and making the site responsive and more UX friendly.
Because his existing site was so large, we identified his top thirty pages and focused on them. We kept all the other pages intact and updated his online store along with the entire look and feel.
Our research also found that DanClark.com was for sale. Previously, the site domain name was DanClarkSpeak.com. After negotiating the price, the client purchased the new domain name. We will now do extensive 301 redirect mapping to implement a seamless redirection of old pages to the new pages using the .htaccess file.
We will update this page once the new site and domain is live. You may find the link takes you to an “Under Construction” page until the live site is up. This is one way we keep his demo site from being indexed with Google and other search engines.