Ark Silver contacted us for help with their online marketing. As a small start up business, we proposed this overall strategy:
• Integrate all online marketing assets into a single marketing brand.
• Develop their website to reflect all services and products.
• Educate people about precious metals, especially silver.
Our Plan of Action was to:
1. Determine target market(s)
2. Create Customer Persona(s) (Avatars)
3. Brand all online assets to your target market
4. Create content relevant to your target market
5. Create new look & feel for website & Facebook
This client also needed to understand the basics of online marketing so they could coordinate all her marketing efforts and be as efficient as possible with a small budget.
We spent a lot of time working with them to get a better grasp on what not to do, as well as what investors and wealth protectors need to focus on.
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