The Google Engine
The Google engine still provides over 70% of online search results. It protects their customers with Panda and Penguin. What do these cute animals mean to your website?
Google search engine traffic is on average over 3.5 billion searches per day. People are looking to
- Find Information
- Be Entertained
- Be Educated
- Shop for Goods and Services
Google is interested in helping people find exactly what they are looking for and suggesting alternatives they might not have thought of. The better job the Google engine does its job, the more people will continue to rely on it. This enables Google to monetize mostly through their Google Adwords revenue (about 80%).
The other 20% probably comes from Google Play, Google Apps, Google Cloud and Google Fiber.
Google Is Tough To Outsmart
Many people in the online marketing industry have tried to outsmart Google to push websites to the top of the ranks ahead of the competition. It’s an endless game, and Google wins every time because they can control how their ranking system works.
This is done through sophisticated, secret algorithms. Google added two new algorithms to further their goal of offering quality content fro their customers. These were named Panda and Penguin.
Google Panda is a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results. This was aimed at sites that did not offer any real value as far as the content found on the site. One well know site that waas hit hard was Ebay,com
Google first launched Penguin back in April, 2012. The primary function of Penguin is to crack down on sites using spammy or black hat techniques to game the system, like paying for links or keyword stuffing. The algorithm penalizes any practices that violate Google’s Webmaster Guidelines.
Content Is Still King
If you notice a change in traffic to your site, it could be due to one of these or more recent algorithm updates. There are ways to correct the underlying issues. If traffic is important to you (and it should be) it is worth the effort to find and fix the offending content.